NFNL NEW CEO ANNOUNCEMENT


Published on Monday, December 8, 2025

Over the last 6 weeks the Northern Football Netball League Board have undertaken a rigorous and thorough process to determine the requirements of the Chief Executive Officer role, in an ever-changing and increasingly complex community sporting environment.

The League was fortunate to receive an exceptionally strong response from a large number of applicants, testament to the reputation and standing of the NFNL.

Board Chair, Michael Peacock said “We are delighted to introduce Daniel Kelly as the league’s new Chief Executive Officer.”

“Daniel’s attributes and experience, in particular, his leadership approach and collaborative stakeholder engagement style, align closely with the way the NFNL aspires to operate, with our staff, our member clubs, our stakeholders and partners.”

Daniel brings a personable leadership approach and a track record of building staff capability to achieve strategic priorities. Importantly, in our increasingly complex operating environment, he also brings a rigorous, structured risk assessment and management approach to the role, through an extensive corporate background at both Telstra and BP.

Daniel is a long-time resident of the North. He has strong familiarity with the NFNL and an acute understanding of the broader role grassroots sport plays in community connectedness and belonging.

“I am extremely grateful and excited to lead a league that has been a cornerstone of local sport for generations but also has an exciting future,” Daniel said.

“I believe the best outcomes come from working together and I look forward to partnering with all stakeholders to ensure the NFNL continues to thrive.”

 

Daniel will commence in the role early in the New Year.

The Board and the staff of the NFNL are very excited to have Daniel join us.

Welcome to the NFNL community

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