Delphi Bank’s CEO George Tacticos said he was thrilled to launch the new-look brand, which will continue to build on the company’s strong connection to the Hellenic community.
“Delphi Bank represents three important pillars we have worked hard to cement; business, community and family,” Mr Tacticos said.
“These are the fundamentals of our business and we are keen to continue on a path of growth with our new Australian parent, Bendigo and Adelaide Bank.
“At Delphi Bank we are confident that we are now in a great position to serve our customers and the community as we have over the past 12 years.
“The name Delphi Bank represents a journey of growth and opportunity and it has an important link with our Hellenic culture.
“We are thrilled to be making this announcement,” he said.
Bendigo and Adelaide Bank Managing Director, Mike Hirst, said the brand is a valuable addition to the Bank’s overall brand offering.
“Delphi Bank has a unique value proposition for the Hellenic community and works to strengthen the Group’s position,” Mr Hirst said.
“This is why many of their customers choose to bank with them and will continue to do so.
“The Delphi Bank brand – and indeed their business and value proposition – is completely in line with our Community Bank® model, as many customers choose to bank with us due to our understanding and engagement with the local community and our commitment to our customer.
“The Delphi Bank brand will continue to represent a strong connection with its Hellenic customer base,” he said.
Delphi Bank brand has been named after the ancient city of Delphi, which was home to the famous Oracle of Apollo, a site which was surrounded by a sea of olive trees symbolising history, tradition, friendship and peace.
Now formally part of the Bendigo and Adelaide Bank family, Delphi Bank has an opportunity to build upon its Australian story.
The history of Bank of Cyprus Australia extends over 25 years as a representative office and more recently over a decade as an Australian bank.
Delphi Bank primarily operates in the Hellenic-Australian communities in Victoria, New South Wales and South Australia throughout a network of 14 branches with head office located in Melbourne at the Rialto Towers.
For more on the Delphi, please visit www.delphibank.com.au.